Rajshri Entertainment has signed up with Believe Digital for distributing and marketing Rajshri's music catalogue across various International digital platforms like iTunes, Spotify, Pandora, eMusic and others. Last month, Believe Digital had signed a distribution deal with Saregama, one of India’s largest music labels. On the face of it, the deal with Rajshri didn't appear to be anything new: Rajshri's music catalog was already being distributed across multiple platforms, so we contacted Rajjat Barjatya, MD and CEO of Rajshri Media to understand why they're now distributing music through Believe Digital. Note that Rajshri's music catalogue primarily includes non-film music across multiple genres like English music, spiritual and devotional music, kids’ music and Indian folk songs. In March this year, it said that it will focus on independent music in three verticals - Devotional & spiritual (Rajshri Soul), Nursery Rhymes & Kids Songs (Rajshri Kids) and English music (Nine One Records). Nine One Records is Rajshri's entry into the Electronics Dance Music (EDM) genre, and will target an international market. Barjatya had mentioned in an interview to Soundbox that they are looking to sign up four to six performers a year. Speaking with MediaNama on the Believe Digital partnership, Barjatya outlined his approach to music content, and the rationale behind the Believe Digital partnership: "We're thinking a little differently in terms of taking our content to an audience beyond the Indian diaspora. We want to produce globally relevant content from India. My Japanese language channel on Indian food (Indono Daidokoro) is a step in that direction too. We feel that when you have platforms…
- Jade Lyngdoh on Content Moderation in Non-English Languages | Meta India Tech Scholars 2021-22 February 1, 2023
- Why is a global approach to crypto regulation needed, according to India’s Economic Survey? February 1, 2023
- Budget 2023: Top Tech Policy Takeaways from Nirmala Sitharaman’s Speech February 1, 2023
- Everything You Need to Know About the India-US Critical and Emerging Technology Initiative February 1, 2023
- RS Sharma, key person for Aadhaar and Co-WIN projects, steps down as Chief of National Health Authority of India February 1, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...