This was the first Indian election in which political parties and leaders actively connected with voters via social media. Branding gurus were hired to turn Modi's image around, and their weapon is no secret – online and offline engagement. Both, Modi's and BJP's communication over online media have been pro-active all throughout, thanks to his social media team. According to Daily Mail's report, BJP hired a team of 40 people, mostly professionals from IITs and IIMs. They kept an eye on the latest voting trends, mood of voters on various social platforms, and constantly identified ways to reach people. Their basic job was to disseminate Modi's message through mobile phones and social networking sites, while volunteers contributed with research, content generation and analysis of every political development in the national capital. Once the election results were out, Modi didn't declare his victory…
