This was the first Indian election in which political parties and leaders actively connected with voters via social media. Branding gurus were hired to turn Modi's image around, and their weapon is no secret – online and offline engagement. Both, Modi's and BJP's communication over online media have been pro-active all throughout, thanks to his social media team. According to Daily Mail's report, BJP hired a team of 40 people, mostly professionals from IITs and IIMs. They kept an eye on the latest voting trends, mood of voters on various social platforms, and constantly identified ways to reach people. Their basic job was to disseminate Modi's message through mobile phones and social networking sites, while volunteers contributed with research, content generation and analysis of every political development in the national capital. Once the election results were out, Modi didn't declare his victory over a television, or even before his supporters. He chose to Tweet about it. This message became the most retweeted message in India, reaching almost 70,000 retweets today. Modi's achievements on Twitter Modi was mentioned on Twitter 7,22,91,000 times on his victory day. Twitter has informed us that his followers increased by over a lakh on this single day - he started the day with 39,86,878 followers and ended it with 40,91,739. He now has over 4.2 million followers. He has 5 tweets in the top ten most retweeted election tweets from India, 4 of them in the top 5. India has won! भारत की विजय। अच्छे दिन आने वाले हैं।…
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