Tradus-logoibiboGroup owned location-based marketplace Tradus.com, has introduced grocery delivery service via local sellers. Consumers can now order groceries such as dal, rice, sugar, tea to dry fruits from local sellers from Tradus. The service is however available only in Delhi only as of now.

When we checked the site, we noticed that products were sold in packets of fixed quantity and at discounts of around 40%. There aren’t many sellers based out of Delhi and the closest vendor seemed to be seven kilometres away. While the discounts are impressive it needs to sign up more sellers for the service to be effective. Do note that Delhi based startup AaramShop also offers online grocery shopping by tying up with mom-and-pop grocery stores for orders.

The addition of such a vertical makes sense as Tradus is facing stiff competition from Indian players such as Flipkart and Snapdeal apart from international players like Amazon and eBay. All these companies seem to be adding verticals on a monthly basis and it is not clear if they plan to add a groceries section any time soon. Also, if Tradus is looking to turn itself into a location-based marketplace it should consider adding other verticals such as food and medicine delivery very soon.

There are several companies specializing in the grocery space as of now and most of them have raised funding in the last year. BigBasket had raised $3 million from a Singapore-based private investor and Greencart.in had raised $1.5 million in angel funding from Techno Group, earlier this month. In January, Mumbai-based LocalBanya had secured undisclosed Series A funding from a real estate development group Karmvir Avant Group, while Ekstop had raised investment from Ronnie Screwvala’s Unilazer Ventures in return for 25% stake.

Bangalore-based ZopNow has investors like Times Internet, Accel Partners and Qualcomm Ventures. Online and telephone business listings service JustDial had also introduced grocery shopping as part of its search plus services last December, while HomeShop18 had introduced a food and groceries category last July, focusing on packaged non-perishable food products.