Location based services and maps company MapmyIndia has partnered with Noida-based cab service Snap Cab in what seems to a distribution tie-up for its people locator app MapmyIndia Locate. As part of this partnership, Snap Cab will be offering MapmyIndia Locate app on its website and a link to the mobile app as part of the booking confirmation text message sent to passengers once they book a cab. Passengers would be able to use this app to share their location and provide live journey tracking to their friends & family. The deal period or the terms of the partnership were not disclosed. It's quite strange that MapmyIndia went with a small player like Snap Cab which currently operates only in Noida region, Although, it's worth noting that Noida region is known to have public safety issues and this feature will be probably positioned as an additional security feature for Snap Cab passengers. A MapmyIndia spokesperson also told Medianama that this is a non-exclusive tie-up and it is looking for more such tie-ups with other cab services in the future. Why not power SOS features for taxi services? Earlier this year, MapmyIndia had inked a licensing agreement to integrate Locate to iBall’s Andi Uddaan handset, following which Locate was powering the handset's SOS button at the back end. It sent a MapmyIndia maps link along with the SMS to the user's pre-defined contacts in case of emergencies. We feel there is a significant opportunity for MapmyIndia to do similar tie-ups with cab booking services like Olacabs, TaxiForSure and others to integrate the Locate technology to the…
- Samsung and Oppo Want To Work With DigiLocker, Plans For Common Consent Manager Underway February 6, 2023
- Here’s 7 ways to boost India’s gaming industry, as per a govt task force February 6, 2023
- Why was Indian crypto exchange WazirX forced to transfer assets from Binance’s wallet service? February 6, 2023
- No View On Republishing Data Anonymisation Guidelines for Public Consultation: IT Ministry February 6, 2023
- Andhra Pradesh: Gang uses cloned Aadhaar-linked fingerprints to steal money from bank accounts February 6, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...