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MapmyIndia ties up with Snap Cab for Locate; Why not power SOS feature for cab services?

Location based services and maps company MapmyIndia has partnered with Noida-based cab service Snap Cab in what seems to a distribution tie-up for its people locator app MapmyIndia Locate. As part of this partnership, Snap Cab will be offering MapmyIndia Locate app on its website and a link to the mobile app as part of the booking confirmation text message sent to passengers once they book a cab. Passengers would be able to use this app to share their location and provide live journey tracking to their friends & family. The deal period or the terms of the partnership were not disclosed. It's quite strange that MapmyIndia went with a small player like Snap Cab which currently operates only in Noida region, Although, it's worth noting that Noida region is known to have public safety issues and this feature will be probably positioned as an additional security feature for Snap Cab passengers. A MapmyIndia spokesperson also told Medianama that this is a non-exclusive tie-up and it is looking for more such tie-ups with other cab services in the future. Why not power SOS features for taxi services? Earlier this year, MapmyIndia had inked a licensing agreement to integrate Locate to iBall’s Andi Uddaan handset, following which Locate was powering the handset's SOS button at the back end. It sent a MapmyIndia maps link along with the SMS to the user's pre-defined contacts in case of emergencies. We feel there is a significant opportunity for MapmyIndia to do similar tie-ups with cab booking services like Olacabs, TaxiForSure and others to integrate the Locate technology to the…

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