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Micromax, MediaTek & Aircel tie-up to offer data-bundled devices

Aircel Micromax Mediatek

Smartphone manufacturer Micromax has inked a strategic partnership with chipset maker MediaTek and telco Aircel to launch bundled device offers for Mediatek powered Micromax products including smartphones, tablets, features phones and 3G dongles.

The offers will be initially available for Funbook Mini 410i (Android tablet), Micromax A090 (Android smartphone), Micromax X070 (feature phone) and Micromax MMX377G (3G dongle), which are expected to be available across various retail outlets in the country from next month.

For smartphones and tablets, Aircel is offering Rs 10,000 worth free WAP content over three months, a three months free subscription of its mobile TV service Popkorn TV and 1GB free data per month for three months. For feature phones, it is offering Rs 10,000 worth free WAP content and 500MB free data per month for three months while for 3G dongles, it is offering 2GB free data per month for three months and double data value on every recharge for the next three months.

This partnership seems to be an extension of the Micromax-Aircel partnership inked in September last year, that offered various bundled handset offers for Micromax 2G and 3G phones and Aircel’s 3G dongles. Besides this, Micromax and Aircel had also stated plans to share its channel and retail networks, sales resources and set up an integrated device sales activation program.

Earlier this month, Aircel had also tied-up with the e-commerce marketplace Snapdeal to offer 3GB free data per month for three months, for 3G and 2G phones bought from Snapdeal. It’s competitor Idea Cellular had signed a similar deal with Samsung for free data earlier this month.

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Reliance Communications (RCOM) had also extended its EMI-like 2 year contract plans called ‘Zero Plan offers’ it had for Apple’s iPhone, to Lumia and HTC smartphones. Through this offer, RCOM was offering the handset, unlimited local and STD calls, 3,000 SMS per month, national roaming and unlimited 3G data for a specific monthly fee on a two years contract. The company had said it was looking to replicate these data bundled device tie-ups with more smartphone brands across different pricing points in the future.

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