wordpress blog stats
Connect with us

Hi, what are you looking for?

Micromax, MediaTek & Aircel tie-up to offer data-bundled devices

Aircel Micromax Mediatek

Smartphone manufacturer Micromax has inked a strategic partnership with chipset maker MediaTek and telco Aircel to launch bundled device offers for Mediatek powered Micromax products including smartphones, tablets, features phones and 3G dongles.

The offers will be initially available for Funbook Mini 410i (Android tablet), Micromax A090 (Android smartphone), Micromax X070 (feature phone) and Micromax MMX377G (3G dongle), which are expected to be available across various retail outlets in the country from next month.

For smartphones and tablets, Aircel is offering Rs 10,000 worth free WAP content over three months, a three months free subscription of its mobile TV service Popkorn TV and 1GB free data per month for three months. For feature phones, it is offering Rs 10,000 worth free WAP content and 500MB free data per month for three months while for 3G dongles, it is offering 2GB free data per month for three months and double data value on every recharge for the next three months.

This partnership seems to be an extension of the Micromax-Aircel partnership inked in September last year, that offered various bundled handset offers for Micromax 2G and 3G phones and Aircel’s 3G dongles. Besides this, Micromax and Aircel had also stated plans to share its channel and retail networks, sales resources and set up an integrated device sales activation program.

Earlier this month, Aircel had also tied-up with the e-commerce marketplace Snapdeal to offer 3GB free data per month for three months, for 3G and 2G phones bought from Snapdeal. It’s competitor Idea Cellular had signed a similar deal with Samsung for free data earlier this month.

Advertisement. Scroll to continue reading.

Reliance Communications (RCOM) had also extended its EMI-like 2 year contract plans called ‘Zero Plan offers’ it had for Apple’s iPhone, to Lumia and HTC smartphones. Through this offer, RCOM was offering the handset, unlimited local and STD calls, 3,000 SMS per month, national roaming and unlimited 3G data for a specific monthly fee on a two years contract. The company had said it was looking to replicate these data bundled device tie-ups with more smartphone brands across different pricing points in the future.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ