Alap Naik Desai Online price comparison engine ShoppingWish.in has decided to go mobile only and is now redirecting all visitors to its mobile app Scandid. The platform seems to have been fully reworked to focus on discovery, search and comparison of prices across multiple online shopping platforms as well as physical outlets. Scandid lets you scan barcode of a product to get its price in various stores around you and online. It also offers discounts and coupons, if any, for the product. The app is available for iOS & Android and there is an option for users to search for product prices manually without a barcode. By shifting focus to mobile-first, the app can use GPS co-ordinates to show stores closest to you that has the product. This change in strategy is interesting because in our #Outlook14 series on e-commerce in India, we found out that the number of people buying products from smartphones is on the rise. To give an example, in 2013, 30% of all orders places on Snapdeal were from mobile phones and the volume of transactions from mobile devices increased 20 times. Founded in June 2012 by Sushil Choudhari and Madhur Khandelwal, ShoppingWish was competing in a crowded marketplace against MySmartPrice, CompareRaja, PriceBaba and FindYogi. By going mobile-first it has managed to make itself standout in this market which otherwise relies mostly on SEO wizardry. The company had raised an undisclosed amount of angel funding from Sandeep Johri and other angel investors in 2013 and it had said that it will use the funds…
