wordpress blog stats
Connect with us

Hi, what are you looking for?

Elections 2014: Why Facebook isn’t the best platform for election campaigning

Leading up to India's 2014 elections, expected to be held in April, Facebook has announced the launch of Facebook Talks Live, with politicians like Narendra Modi (BJP) on March 3rd, Arvind Kejriwal (AAP) on March 4th, Akhilesh Yadav (SP) on March 6th, Lalu Prasad Yadav (RJD) on March 8th, as well as with Mamata Banerjee (TMC) on a date as yet unspecified. The talks being launched in partnership with news website Newslaundry and TV channel NDTV, and they will be broadcast on NDTV as well as live streamed on the web, here. Facebook appears to be emulating Google, which has made some headway with its Hangouts platform in India. Interestingly, even the hangouts with politicians were begun with the BJP's prime ministerial candidate Narendra Modi, and that move has so far let to more and more politicians using the platform for interacting with citizens. Twitter doesn't have a media property, but politicians like Arun Jaitly and Milind Deora have recently used Twitter chats for interacting with potential voters. A few points on Facebook, Social Media and the Elections: 1. Facebook is lagging: Firstly, Facebook hasn't been as aggressive as Google and Twitter in terms of getting politicians to interact on the site. While Google's team has been working on Hangouts with politicians for a couple of years now, Twitter's Rishi Jaitly has been meeting political parties to help them understand how to use the platform. That mandate is now with Raheel Khursheed, who was recently hired by the company as its…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

The service from the tie-up will initally be launched at Bengaluru, Bhubaneswar, Vijayawada and Visakhapatnam railway stations

News

The Minister's response came after an X user posted answers generated by Gemini regarding Prime Minister Narendra Modi.

News

Vaishnaw said that in the next five years, there will be significant disruptions in the way telecom technology operates.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

News

RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ