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PC Shipment In Asia Pacific Region Fell By 10% In 2013: IDC

IDCDuring 2013, the number of desktops shipped fell by 10% to 108 million units in the Asia Pacific PC market, according to a report released by IDC.

Around 60% of the overall shipments in 2013 have been made by Lenovo, HP, Dell, Acer and ASUS. Of this, Lenovo had a market share of 24.9% in 2013, up from 24.7% in 2012 while HP had a market share of 10.5%, up from from 8.9% in the previous year.

IDC-1

Dell had the third highest number of shipments with a market share of 9.4%, up from 8.7% in 2012. Acer & ASUS had the fourth and fifth highest number of shipments with a market share of 8.1% and 6.9% respectively in 2013, down from 10.2% and 7.1% in 2012 respectively. Other PC brands constituted the remaining 40.2% market share in 2013, down from 40.4% in 2012.

IDC-2

Q4-FY13 saw Lenovo increase its market share to 28.1%, up from 27.3% in the same quarter for the previous year, Dell with 10.2% market share, an increase from 8.5% in Q4-FY12, HP with 9.6% market share, an increase from 9.3% in Q4-FY13 and ASUS with 7% market share, an increase from 6.4% in the same quarter for 2012. However, Acer was the only brand that had a market share of 7.2% in Q4-FY13, down from 9% in Q4-FY12.

Education projects, key driver for sales in 2013: IDC, in its release, has attributed education sector projects as the only positive driver for desktop sales during 2013. It has also attributed HP’s year-on-year growth in 2013 to its education project in India. That apart, IDC has said that the desktop market has seen an overall slump in its sales owing to economic slowdown in the region.

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