Birds Eye Systems Private Limited, which offers real-time traffic and travel information for Indian cities through mobile and internet channels under the Traffline brand, has received funding from Matrix Partners India. The terms of the deal were not disclosed. The company was co-founded by Brijraj Vaghani, who working in the mobile sector with Qualcomm and Nextwave Wireless in the US, and Ravi Khemani, who has earlier working with careerbuilder.com in the US and Sears International in India. Birds Eye currently provides traffic information for four Indian cities and Traffline currently has several hundred thousand users. It uses data sourced from GPS in cabs and buses that are already on city roads. The company claims that commuters can reduce road travel time by almost 20% by using Traffline. The company had raised Rs 2 Crore ($400,000) from Indian Angel Network (IAN) in April last…
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