wordpress blog stats
Connect with us

Hi, what are you looking for?

IGN India Goes Live

Times Internet IGN

Times Internet has launched the Indian edition of gaming and entertainment website IGN that is owned by US digital media company Ziff Davis. The Indian edition is being headed by Avinash Bali and currently has a small team as of now with plans to hire freelancers when the need arises.  Other websites that were licensed by Times Internet such as Gizmodo India, Lifehacker India and Business Insider have a special page that lists all stories created by the Indian team. Bali said in the comments section that IGN India will also have a separate section with all the content created by the Indian team once they have significant number of stories.

The Indian edition will take AAA game reviews from its US couterpart and will focus more on coverage of gaming news and events in the country, apart from writing about comics, movies, technology. However it is not clear if the Indian site will be covering Bollywood movies or if they will stick to regular Hollywood coverage. While speaking to MCV India, Ziff Davis business development director Adam Doree said that they will be looking to come up with Indian edition of its video shows such as Daily Fix. Doree also said that India is one of the biggest regions in terms of traffic for the website and IGN Middle East that was launched 18 months back, only caught up with India recently in terms of traffic despite having both English and Arabic content.

We had earlier reported that Times Internet will have exclusive rights to IGN brands and its content in India and the company intends to use its multimedia resources to help develop these brand locally. This deal is part of its Times Local Partners (TLP) initiative, through which the company had partnerd with global digital companies to build and launch their Indian editions. Earlier this year, Times Internet had partnered with Gawker Media to launch Indian versions of  Gawker’s technology focused sites Gizmodo and Lifehacker. It had partnered with US business and technology news publication Business Insider to launch Business Insider India. Times Internet also inked a strategic partnership with luxury blog Pursuitist to launch and manage its Indian edition at pursuitist.in earlier this month.

It needs to be noted that each of these websites licensed by Times Internet have very different URLs for their Indian editions. While Gizmodo India and Business Insider are hosted at Gizmodo.in and businessinsider.in respectively, Lifehacker uses .co.in domain. IGN India however exists as sub-domain of IGN at in.ign.com.

Advertisement. Scroll to continue reading.

Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ