wordpress blog stats
Connect with us

Hi, what are you looking for?

Updated: Tanla Integrates GameOn To Electronic Arts’s NFS:The Run

GameOn logo

Tanla Solutions’s mobile social gaming platform GameOn‘s first deployment: Electronic Arts’s ‘Need For Speed – The Run‘ went live last month, the company has disclosed in its earnings results for the quarter ended September 30, 2013. This is the first deployment for GameOn after its announcement in the previous quarter.

Tanla claimed that the game was launched with two telcos on two Nokia Asha handsets and registered a daily user acquisition rate of more than 120% and an increase in virtual transactions by more than 63% on a daily basis. However, it hasn’t disclosed any specific information on who these telcos were and on which handsets were these games deployed on. Update: Tanla has informed that it has deployed GameOn on Airtel and Reliance in India with Nokia Asha 311 and Nokia Asha 501.

Following this launch, Tanla now plans to launch the game on all Nokia Asha handset models across the world and also add two new games to the GameOn platform by the next quarter (Q3-FY14). In the previous quarter, Tanla had mentioned that it plans to add at least 10 games to the platform by the end of FY 2014.

Launched earlier this year, GameOn allows gamers to challenge their friends, participate in gaming challenges, battles and tournaments, create their own live battles and others. It also allows gamers to make in-app purchases to buy power-ups, virtual cash and other paid features. Other features include global leader boards and social interaction among others.

Last year, Tanla Solutions had also launched Games Club for BlackBerry Smartphone customers in the Asia Pacific region, to offer over 80 games from Electronic Arts including Need for Speed, Wolverine, The Sims 3, Tetris and Harry Potter to BlackBerry users through the BlackBerry App World.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

News

By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...

News

By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...

News

By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...

News

This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like

News

Nazara, an India based gaming and sports media company announced that its operating revenues have increased 84 percent YoY to Rs 454.2 crore. The...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ