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MTV India Launches Web-Only Series

MTV India in association with McDowell's No. 1 soda has launched an exclusive web series Saturday Night, Alright! starting from November 11, 2013. It will be an online show targeting youngsters. MTV India has said that the show will feature protagonists who get together at the end of the working week for drinks and discuss friendship, love, bosses, relationships, sex, cricket, politics, among others. It will be a 12 part series with each episode made for a duration of 10 - 12 minutes. The length of the episodes will be short and concise to keep the audiences interest levels intact, says the company's press release. Viewers can log on to www.mtvindia.com/SNA every Saturday to watch a new episode of the show. Apart from that, the show will also be hosted and distributed through MTV India's and McDowell's No1's digital platforms and social media properties. It seems that company intends to also reach out to the digital audience of McDowells No 1 soda throug this show. MTV India claims that its digital platform currently reaches out to over 20 million people. Other web shows of MTV India:  MTV India has been creating exclusive digital content as part of its content strategy for a while now. Speaking to Medianama, Ekalavya Bhattacharya, Digital Head of MTV India had earlier said that the channel's digital strategy has been shaping its content strategy since the channel intends to cater to a segment known as screenagers, who are teenagers moving from one screen to another, consuming content across multiple devices. In August…

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