wordpress blog stats
Connect with us

Hi, what are you looking for?

Mobile Marketing Company Brandtone Launches India Operations

brandtone-02Dublin headquartered mobile marketing company Brandtone has launched its operations in India with Mandeep Singh as its Managing Director, reports Campaign India. According to the report, the company currently has three employees in Delhi and Mumbai and is looking to expand.

This follows the recent deal with Unilever to handle the mobile marketing initiatives of all its brands in India, China, Indonesia and U.S.A. The financial details of the deal were not disclosed. The company had previously partnered with Unilever for mobile campaigns in South Africa, Russia and Brazil. Unilever now plans to extend its mobile campaigns to other BRIC nations and emerging markets partnering with Brandtone. It is worth noting that Unilever Ventures was also a founding investor in the company.

Brandtone primarily uses the strategy of rewarding consumers with free mobile airtime for interacting with brands and sharing information through mobile phones. The company uses USSD, IVR and SMS based campaigns with target audiences The company in its release has said that it has teleco partnerships in all the markets it operates in, although there is currently no information on its Indian teleco partners.

Rewarding consumers with free airtime is not a new strategy in India. It has been employed by other websites and brands in the past. Websites like Freetalkie, Way2SMS, Amulyam, among others have been providing free phone credit to consumers for participating in promotion campaigns of different kinds by brands and advertisers.

The Mobile Marketing Association Forum (MMAF) had recently released numbers for mobile advertising in India, pegging spends at Rs 300 crore (USD 45 million), at present.

Interestingly, mobile marketing and advertising technology company Velti has decided to shut down its India, US and UK mobile marketing businesses and certain part of its US-based advertising businesses to affiliates of GSO Capital Partners LP, the credit division of the PE firm Blackstone. The sale is expected to close by end of 2013.

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ