YRF 99Games

Yash Raj Films’s licensing and merchandising division Yash Raj Films Licensing has inked a multi-year, multi-title licensing agreement with Robosoft’s mobile games subsidiary 99Games to develop and publish mobile games based on the Dhoom film franchise.

The first game in the series will be based on the upcoming Bollywood movie Dhoom 3 and will be released alongside its theatrical release on December 20, 2013. We’re awaiting for more details on this partnership.

Earlier this year, 99Games’ parent company Robosoft had raised Rs 22 crore investment from Kalaari Capital, after bootstrapping the company for 16 years. The company was planning to use the investment raised to build new products in 99Games and its app subsidiary Global Delight. (ReadWhy Did Robosoft Raise Funds After Bootstrapping For 16 Years)

Similar tie-ups:  Filmkraft Productions had previously partnered with Hungama and Gameshastra to launch a Krrish 3 game on Windows phone and Windows 8 platforms. Red Chillies Entertainment had partnered with Disney’s Indiagames to launch an Android and Java game titled ”Chennai Express: Escape from Rameshwaram’, based on its Chennai Express movie.

Excel Media JV: Earlier this month, Farhan Akhtar and Ritesh Sidhwani’s film production and distribution house Excel Entertainment had also formed a joint venture with Dubai based Riva Group of Companies to launch a content creation unit called Excel Media. The joint venture was planning to focus on developing original content like games and webisodes, and animation for TV. It had released its first game called Rooftop Runner, based on Excel’s movie Fukrey. The game was available as a free download on Google Play Store with in-app purchases starting at $0.99.

Reliance Group (formerly Reliance ADAG) also has a division in both films and gaming with the films business Reliance Entertainment and three gaming businesses: Zapak, Reliance Games (erstwhile Jump Games), and Codemasters.

Disney’s UTV had also ventured into gaming and movies with UTV Indiagames (mobile and tablet games), UTV New Media (online and mobile publishing of tech news, TV and cinema related content), UTV Ignition Entertainment (console gaming) and UTV True Games (MMOG).

Corrigendum: An earlier version of this article had incorrectly mentioned that Yash Raj Films had partnered with Hungama and Indiagames for mobile games. Its Filmkraft Productions and Red Chillies entertainment respectively. We’ve updated the article accordingly.

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