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How LINE Is Dealing With A Late Entry Into The Mobile Messaging Market In India

Japanese mobile messaging application LINE has hit a 10 million registered user mark in three months of officially launching in India. It is targeting 20 million registered users by the end of the year, and to this end, it is: - Partnering with Sony India for pre-installing LINE on the Xperia Z1 and Xperia C, as well as launch a marketing campaign with co-branding. Typically, pre-installation deals involve the app paying the handset maker and can be subsidised through money spent on marketing. - Sony Music Entertainment is opening official accounts with LINE which will cater to fans of major genres of music including Bollywood, Indipop, Tamil, Telugu, Punjabi and International music. - LINE is also partnering with major Bollywood films, such as ‘Krrish3’ and ‘DHOOM:3’, giving exclusive content to customers. - Signing up Bollywood actress Katrina Kaif as its…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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