Japanese mobile messaging application LINE has hit a 10 million registered user mark in three months of officially launching in India. It is targeting 20 million registered users by the end of the year, and to this end, it is: - Partnering with Sony India for pre-installing LINE on the Xperia Z1 and Xperia C, as well as launch a marketing campaign with co-branding. Typically, pre-installation deals involve the app paying the handset maker and can be subsidised through money spent on marketing. - Sony Music Entertainment is opening official accounts with LINE which will cater to fans of major genres of music including Bollywood, Indipop, Tamil, Telugu, Punjabi and International music. - LINE is also partnering with major Bollywood films, such as ‘Krrish3’ and ‘DHOOM:3’, giving exclusive content to customers. - Signing up Bollywood actress Katrina Kaif as its brand ambassador, leading up to the festive Diwali season, which will undoubtedly see it promote its app via TV. Apart from this, LINE is also releasing free India-exclusive stickers featuring photographs of Katrina Kaif. Some thoughts on LINE LINE appears to be signing up users at a fast clip - it took three weeks for the company to hit the 5 million registered users mark. Frankly, the number of registered users doesn't really matter - it's the number of monthly active users that does. Users have hundreds of apps on their phones, and the fact that they register and download, doesn't mean that they keep the app, and more importantly,…
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