Well, it's about time: Google has announced significant changes to its Google Play developer program policies, in a possible bid to combat against existing spammy and low quality apps in Google Play Store. The company said that all newly published apps must adhere to these new policies while existing apps must be compliant with these guidelines in the next 30 days, failing which it may be removed from the Play Store. What's worth noting here is that Google has mentioned these content policies will now apply to all the publicly displayed content on Google Play, which includes developer names and their website. We feel this will curb the impersonation problem faced by a few developers on the Play store. Highlights of the new Google Play developer policies - Proper Indicators To Dismiss Interstitial Ads: Developers should provide a prominent and accessible indicator in interstitial ads to dismiss it without an inadvertent click-through. We believe this could significantly impact revenues of some mobile ad networks, whose major revenue source is interstitial ads. People would earlier click on the interstitial ad instead of dismissing it, since several apps didn't provide a clear way to close the ad. - No System Notification Ads: "Apps and their ads must not display advertisements through system level notifications on the user’s device, unless the notifications derive from an integral feature provided by the installed app. (e.g., an airline app that notifies users of special deals, or a game that notifies users of in-game promotions)". This essentially means that apps can no longer show ads…
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