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Funding Digest: Zapr.com, FindYogi.com, PowerStores

Red Brick Lane Marketing Solutions Pvt Ltd that runs Zapr, a social TV app, has raised an undisclosed amount of funding from ex- Indiagames COO Samir Bangara, among others, reports Techcircle. While the investment round has not been confirmed yet, Red Brick Lane co-founder Deepak Baid said to the publication that they are in the process of closing the investment round.

Red Brick lane Marketing was founded in February 2012 and was a part of GSF Accelerator’s inaugural batch. Zapr app allows one to record advertisement on the app and reward users for watching the app. It’s like GetGlue checking in for ads but with added incentives. As indicated by the report, Zapr rewards users with vouchers from e-com firms and multiplex chains. The app is available on Android smartphone and can be downloaded from Google Play Store.

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Bangalore based FindYogi.com, a product and price comparison engine, has raised Rs 55 lakh ($100K) in funding from Raju Vanapala, the founder-CEO of Way2SMS. The funds raised will be used to hire technology and data team.

Founded in 2012 by Naman Sarawagi and Anil Bhat, FindYogi collects data about standard products and scores them based on features. It also suggests if the product is rightly priced compared to alternatives available in the market. Currently, FindYogi lists products such as mobile and tablets. The company claims that product categories such as laptop, camera, and other consumer durables will be added over the next few months.

FindYogi competes with price comparison engines such as CompareIndiaMySmartPrice,  Buyt.iniShopper*, CompareRajaPriceDekho,  ShopManiaPriceCheckProdseaBearShopShoppingWish.in. 500 Startups backed PriceBaba also claims to provide best price for mobile handsets, albeit from offline retailers.

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PowerStores E-Commerce Pvt Ltd, which runs PowerStores, a do-it-yourself e-commerce platform has raised $2 million from a Hong Kong-based investor, according to a source based report by Techcircle. The report also states that the company will be expanding its operations in India soon.

PowerStores was founded in 2011 by Cory York and Indrajit Chowdhury and is based out of Goa. PowerStores is an DIY E-Commerce platform that allows one to create an online store from a range of templates provided by the company. It also allows one to build their own designs on mobile and web platforms. It provides four monthly subscription packs starting at Rs 500 and goes up to Rs 3500 based on features.

PowerStores competes with Canada-based Shopify, which recently launched its operations in India. Other competitors include  39shops.comambab.combigcommerce.com and zepo.in.

*Disclosure: iShopper is owned by Vivek Pahwa, who is related to Nikhil Pahwa.

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