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Dish TV Adds 0.2M Subscribers In Q1-FY14; ARPU At Rs 165

India’s largest Direct to Home television services operator, Dish TV's subscriber growth rate seems to have plateaued: It added 0.2 million net subscribers for the quarter ending June 30, 2013 (Q1-FY14). It had registered similar 0.2 million subscribers in the previous quarter, which was the company’s lowest subscriber addition in the past 23 quarters then. Interestingly though, the company hasn't disclosed its net subscribers for the quarter. It had reported 10.7 million net subscribers in the previous quarter, which translates to 10.9 million net subscribers for the current quarter. Highlights - Subscriber Acquisition Cost (SAC) was at Rs 1,828, down from Rs 1,996 in the previous quarter. - Average Revenue Per User: The annual average revenue per user (ARPU) for DishTV increased sequentially at Rs 165, up 5.1% from Rs 157 in the previous quarter. The company attributed this increase to pack price hikes and improved subscriber quality. - Subscription revenues for the quarter was at Rs 528 crore, up 5.6% sequentially and 15.9% year-on-year (YoY). - The company didn't disclose the average churn but mentioned that churn went down for the quarter. Dish TV had reported an average churn of 0.8% per month in the previous quarter. - Earlier this month, Dish TV hiked the set top box prices of its standard definition (SD) set-top box and Dish+ recorder set top box by Rs 250, following which other players also followed suit. The prices of its high definition (HD) set top boxes remained unchanged. The company attributed this hike to the persistent weakening of the rupee. In addition to this, the company…

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