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Mobile value added services company DigiVive has secured live and on demand mobile streaming rights for the upcoming India Zimbabwe cricket series from the sports media firm Seven3Sports, which in turn had received it from the master distributor Taj Sports.

As part of the deal, DigiVive will be live streaming five one day internationals on its mobile television service nexGTv and will also be offering match repeats through its video on demand service. While the deal period or the terms of the partnerships were not disclosed, the company told Medianama that these rights are non-exclusive.

nexGTv currently offers native apps for AndroidiOSSymbian and BlackBerry mobile platforms. Alternatively, users can also download the app by sending a SMS ‘MYTV’ to 58888.

DigiVive also seems to have launched a new Android and iOS app called nexGTv HD, which claims to provide social integration and high quality channel content from television channels like Star Plus, Sony, Colors, Sun TV, Surya TV, Gemini TV, Udaya TV, Times Now, Aaj Tak, CNBC TV18, Surya News, MTV, Pogo, History among others. Digivive will be providing live streaming on both nexGTv and nexGTv HD apps.

Besides this, it claims to have tie-ups with telcos and device makers including Airtel, Vodafone, Idea, BSNL, MTNL, MTS, Videocon, Zen Mobile, Karbonn and Pental Mobiles among others. The company also claims to have 14 million users at present, a significant growth from 9 million users in March 2013.

In March 2013, nexGTv had partnered Times Internet* to secure non-exclusive mobile TV rights for IPL 2013. It had partnered with ESPN STAR Sports in September 2012, to secure mobile streaming rights for ICC World Cup T20. Last month, the company had also secured mobile streaming and video on demand rights for the India, West India and Sri Lanka tri-series from Taj TV.

*Disclosures may apply. Click here for more.

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