Mobile value added services company DigiVive has secured live and on demand mobile streaming rights for the upcoming India Zimbabwe cricket series from the sports media firm Seven3Sports, which in turn had received it from the master distributor Taj Sports. As part of the deal, DigiVive will be live streaming five one day internationals on its mobile television service nexGTv and will also be offering match repeats through its video on demand service. While the deal period or the terms of the partnerships were not disclosed, the company told Medianama that these rights are non-exclusive. nexGTv currently offers native apps for Android, iOS, Symbian and BlackBerry mobile platforms. Alternatively, users can also download the app by sending a SMS ‘MYTV’ to 58888. DigiVive also seems to have launched a new Android and iOS app called nexGTv HD, which claims to provide social integration and high quality channel content from television channels…
