Directi owned BigRock is a domain registry and web hosting company in India. BigRock's products include domain names, web hosting, VPS hosting, digital certificates, e-commerce hosting, among others. We spoke to Bhavin Turakhia, CEO of Directi about the business of BigRock. In his interaction with us, he speaks about the changes in the domain market since their launch, competition, monetisation, COD for domain names, Directi's market share, BigRock's overseas launch, among others. Following is an edited excerpt of the interview. Medianama: What are the perception changes that you have seen in terms of buying domain since the time you launched in 1998 to now? What are some of the perceptions that you had to work on changing to penetrate the Indian market? Turakhia: When we started the internet was starting to become a phenomenon but now, India is the third largest internet economy in the world, with 130 million user behind China and U.S. In the next 4 years, we will beat U.S and become the second largest internet economy. Within 4 years, that ratio will become 1 out of every 2 people with roughly, 40%-50% of the population would have access to the internet. If half the country is checking you on a mobile device or a tablet, you can't suddenly ignore the internet. The second trend that we are seeing is a change with people going and buying domain names by themselves and building a website, blog or shop. Consumers are not intimidated anymore. However, majority of them are…
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