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Groupon Restructures South Asia Team; Ankur Warikoo Is APAC Emerging Markets Head

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Daily deals site Groupon has restructured its South Asian management, with Groupon India CEO Ankur Warikoo being promoted to head the emerging markets in Asia Pacific, reports PTI ( via The Economic Times). Warikoo will look after the company’s operations in India, Thailand, Indonesia and Philippines.

The report also says that Groupon has also promoted Groupon India COO Bharath Devanathan as the COO for Asia Pacific emerging markets and Groupon India CFO Sumeet Kapur as the regional finance director.

Groupon had entered the Indian market by acquiring SoSasta in January 2011, however the SoSasta founders had exited the venture in August 2011 and Groupon had appointed Ankur Warikoo as the CEO of Groupon’s India business. The company initially operated under the Crazeal brand, before rebranding itself again as Groupon India in October 2012. Warikoo claimed that Groupon India has sold 5 lakh deals in the year 2012-13, with an average transaction value of Rs 1,300, as indicated by the report.

In India, Groupon India competes with Info Edge backed Mydala, Times Internet’s* Timesdeal, Rediff’s Deal Ho Jaye and Smile Group’s DealsAndYou among others. Snapdeal also offered deals, before pivoting to an online marketplace. The company however still offers deals for spa, restaurants and entertainment related events.


Groupon India Can Use Brand Name But Case For Groupon.in Still On; On Segments, Group Buying Model & More
Crazeal Being Rebranded As Groupon
Groupon’s India Biz: SoSasta Founders Out, Ankur Warikoo Is CEO; Groupon.in Injunction

*Disclosure: Times Internet is an advertiser with Medianama

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