Vuclip, a mobile video search and delivery startup, has launched a new solution to evaluate mobile campaign effectiveness. For the same Vuclip has partnered with Millward Brown to give brand metrics that provide insights beyond click-through-rates. The company claims that it allows advertisers to measure and optimize the brand metrics on mobile ad campaigns allowing them to measure performance. Vuclip claims that it gets about 45 million monthly users on 5,500 different mobile handsets. **** The Department of Telecom (DoT) has slapped Vodafone India with a penalty of Rs 1,263 crore for allegedly under reporting revenues during financial years 2007-08 to 2010-11, reports Livemint. DoT has asked Vodafone to pay the penalty within 15 days of receiving the notice. Note that Vodafone India is already struggling with the Indian Income Tax department over Rs 11,000 crore tax dispute on its acquisition of Hutchison’s stake in Hutchison-Essar. In April 2013, Vodafone had served the Indian Government a ‘Notice of Dispute’ regarding India’s proposal to retrospectively tax overseas business deals which was introduced by India’s finance minister Pranab Mukherjee during the Union Budget 2012, last month. According to a WSJ report, India's cabinet have approved a proposal to negotiate a settlement to the tax dispute between Vodafone and local authorities through a legal process called conciliation. **** Bharti Airtel has submitted its final bid to obtain a telecom licence in Myanmar, reports Livemint. The report also claims that Vodafone and China Mobile were among the 12 short listed operators for the bid but pulled out of the bid stating that the terms set by the country did not…
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