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Nandu Madhava, mDhil on Health Content Consumption In India, Monetisation & more

mDhil is a digital health company which creates and provides content related to health to Indians. Core topics for the company are reproductive health, family planning, women’s health, diabetes, diet, among others. We spoke with Nandu Madhava, founder of Mdhil about his business, and how Indians are consuming health content on SMS and Video, Monetization, Brand engagements, Venture Capital in India, among other things. Part 1 of a two part series below, along with separete (short) podcast. Subscribe to MediaNama on Soundcloud here. [soundcloud url="http://api.soundcloud.com/tracks/84972795" params="" width=" 100%" height="120" iframe="true" /] mDhil Content on Mobile and Web MediaNama: How are people consuming health related information? Madhava: In most of the developed internet markets, health has been one of the proven areas of interest. If you are around 15, it could be questions around puberty. If you are 22, it could be around family planning. If you are around 28-30, it could be around stress. If you are 35, it could be around child rearing. If you are 42, it could be diabetes and so on. Irrespective of age, all are involved with something health related always. We see our content evolving around similar lines. We are also expanding to also include more lifestyle related content. Now in India, we see a huge number of audience below the age of 25. MediaNama: What are some of the things that surprised you with respect to consumption of health related information over the internet in India? Madhava: People have this misconception that health is only a challenge…

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