Disney has announced that it has launched four freemium apps – UTV, Disney, Comedy and Devotional in the Nokia Store. The UTV app provides full length movies and Bollywood related gossip and trailers. The app also comes pre-loaded on Nokia Asha series. The Disney app includes Disney content like Mickey and friends, Big Bad Wolf, among others. The Comedy app includes content like MENtals, Baba Aur Baby, Chickipedia, among others. The Devotional app includes Indian mythological stories and content. Disney claims that these apps together have crossed 15 million downloads during the test phase, which we feel is way to large a number to achieve during a test phase. The apps are being monetized through ads as well as through paid subscriptions in the freemium model through their mobile operator’s billing platform.
Disney UTV’s Indiagames, has also launched the IPL Cricket Fever 2013, an Android game app which includes all the nine IPL teams. Indiagames claims that the users can log in through the app or with their Facebook accounts. The game allows users to create their own IPL team to play and also allows users to add their friends either by accepting a challenge or creating a challenge for others.
Reliance Entertainment Digital’s Zapak Mobile Games claims to have reached the 100 million game download mark on the Nokia app store in India. The T20 Cricket 2012 has received the maximum number of downloads with 7.76 million downloads, followed by Border War Face Off with 5.83 million downloads. Zapak Mobile Games claims to offer over 500 games including Real Steel, Total Recall, F1 2011, Ben 10, ICC Cricket, among others on Android and Blackberry platforms.