Exclusive: Rashmi Berry has stepped down as the Chief Marketing Officer of the Network18 owned HomeShop18, in less than an year since the appointment. HomeShop18 CEO Sundeep Malhotra has confirmed this to Medianama, although he refused to disclose who is taking over her role.
Berry had joined the Network18 owned online retailer HomeShop18 last July and she was responsible for building the ‘HomeShop18’ brand across various platforms like TV, web and mobile.
Prior to this, she was with the HT Media group, where she was the business head for Hindustantimes.com, Livehindustan.com and HT Mobile. She was also part of the team which launched the group’s FM radio station Fever 104 FM and the news portal Hindustantimes.com. Berry has also had stints at The India Today Group, Star TV India, Quadra Advisory and the Gallup Organization.
Launched in 2011, Homeshop18 currently competes with e-commerce ventures like Flipkart, Myntra, Jabong and Snapdeal among others in the country. However, the company also offers an alternative distribution channel to brands through its 24-hour home shopping television channel.
HomeShop18 had reported revenues of Rs. 89.6 crores for the year ended March 31, 2012 (FY12), up 26% from Rs 71.4 crore in FY11 and Network18’s digital commerce segment, which also includes the online ticketing site BookMyShow.com, had reported total revenues of Rs 84.4 crore for the quarter ending December 31, 2012.
Earlier this year, the company had also launched a new initiative called ‘Scan N Shop’, which allowed consumers to order products by scanning the QR code displayed against each item or over the phone at the call center.