Gaana.com, a music streaming site by Times Internet*, has partnered with the South Indian Music Companies Association (SIMCA) to acquire music from 79 regional labels.While the deal period or the financial details of the partnership was not disclosed, Gaana stated that this partnership will provide them access to over 55,000 songs in Tamil, Kannada, Telugu and Malayalam languages from films, carnatic, and devotional music. The partnership is significant as SIMCA has a lot of regional music in their catalog. Gaana claims that it will get access to music from labels such as Shruthilaya Music, Melody Music , Star Audio, Amudham Music, Satyam Audio, 5 Star Audio, Millenium Audio and Symphony Recording Company and 90 other labels through this deal. As an aside, Gaana.com head Avinash Mudaliar also claimed that South Indian regions account for 28% of its overall music consumption on Gaana's website and mobile apps. In December 2012, Gaana had stated that people have spent more than 100 million minutes listening to music on the portal in 2012, registering a growth of more than 500% year-on-year. This is the third such tie-up Gaana has inked during the year. The company had recently tied up with Yash Raj Films, Magnasound, and Unisys Infosolutions to bring their portfolio of music to Gaana’s catalog. Later, it had also tied up with another significant label INRECO to add regional music to its catalog. Other Developments Although late to the party, Gaana had released its mobile app on major mobile platforms including iPhone, Android, BlackBerry and Java in January 2013. The app allows users to…
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