So it appears that the Indian government extended its online advertising pilot by three months, effectively ending later this month (on January 20th 2013); the extension was granted in September last year. Old news, yes, but what is interesting is that what was a "pilot" project has now been extended well beyond over a year: we had written about last January, and even then the pilot was supposed to be for three months, and into its second month. This probably means that 36 websites have received government advertising, instead of the 20 sites which were to be selected and empaneled. The rates too would have remained the same: The 36 sites that benefit as a result of this empanelment: Group A (more than 5 million Unique Users per month): in.mail.yahoo.com, in.news.yahoo.com, yahoo.co.in, cricket.yahoo.com, cricinfo.com, timesofindia.com, rediff.com Group B (2 to 5 million Unique Users per month): naukri.com, in.movies.yahoo.com, timesjobs.com, moneycontrol.com, economictimes.com, ndtv.com, oneindia.com, monsterindia.com Group C (above 0.25 million for language websites, above 0.5 million for English websites, but below 2 million Unique Visitors per month): manoramaonline.com, ebay.in, ibnlive.com, dinamalar.com, galatta.com, raftaar.in, freshersworld.com, cricbuzz.com, maharashtratimes.com, indiatimes.com, navbharattimes.com, zapak.com, santabanta.com, money.rediff.com, bollywoodhungama.com, bhaskar.com, 99acres.com, jeevansathi.com Note that the Unique Visitors limit was set by the government over a year ago. Given the growth in Internet usage in the last year, at least as per the numbers reported by comscore, some of these sites could have gone beyond the 5 million uniques mark. Empanelment of SMS Services In addition, we chanced upon a pilot for SMS…
- Microsoft Teams Premium to incorporate ChatGPT: 4 key take aways February 3, 2023
- Update: Supreme Court Asks Indian Govt to Produce Records Issued To ‘Block’ BBC Documentary February 3, 2023
- RTI: Nearly 5,000 URLs blocked under Section 69A in the first 10 months of 2022 February 3, 2023
- Budget 2023: Lower budget allocation for Smart Cities Mission this fiscal year February 3, 2023
- India’s largest retailer Reliance Retail to start accepting payments in digital rupee (e₹) February 3, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...