Bigflix, the movie on demand service from R-ADAG, has partnered with Disney Media Distribution to bring Disney's action and animation movies on their platform starting February. Content With the partnership, Disney titles such as Pirates of the Caribbean, Tron Legacy, Tangled, Pearl Harbor, Chronicles of Narnia and Disney-Pixar titles such as Toy Story, Wall-E, Cars, among others will be available on Bligflix platform. The company claims that about 140 movies from Disney's catalog will be made available on Bigflix. Bigflix had exited from its physical distribution platform, and transitioned to a completely online platform. The company offers movies on a freemium model where it provides few movies for free and others for a monthly subscription plan. On Subscription Since the company depends heavily on its subscription plans for monetization, it's essential that it partner with as many movie studios to expand their movie catalog to attract customers. As a customer, I wouldn't want to pay Rs 249 per month (Bigflix' monthly subscription pack) for a movie on demand service with a limited movie catalog. Interestingly, Bigflix doesn't offer a single movie option plan, in terms of pay-per-view, which would be a useful mechanism to allow users a trial of their services. The idea, perhaps, is to get people who want to watch a particular movie, and get them to subscribe to a longer term subscription plan in order to watch that movie. While this might work for some types of businesses like newspapers with paywalls, it doesn't quite when your model is based around catalog content,…
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