This is rather unusual: Reliance Communications, which holds the global rights for distributing mobile content related to International Cricket Council events, has issued a press release calling for partners to "distribute the ICC mobile rights & content to various Telecom Service Providers and Content Aggregators across the world", offering a partnership period for 1 month from the date of commencement of each event in 2013 covering prior and post duration of each tournament. RCOM holds ICC mobile content rights till 2015, and this is a call for content related to two events: the ICC Women World Cup 2013 and ICC Champions Trophy 2013. The rights on offer: Why Is This Unusual? As far as I remember, I haven't come across a licensee of a Cricket body make a public call for partners; typically, it's the Cricket body that puts out a note that it's rights are on offer for licensing, then a company like RCOM, or another like Times Internet Ltd (in case of the Indian Premier League), which then quietly partner with other companies for distribution. Typically, there is a rush for this kind of content, and RCOM itself has previously partnered with VAS companies for distribution of video clips, wallpapers, score updates, animations etc., and as far as I remember, never actively sought partners. So, if you're from the VAS industry, tell us what has changed: not enough takers in the VAS industry for Cricket content? Also, do look at this recent Delhi High Court judgment which significantly…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...