Update: At the Nokia Music Connects, Nokia has also announced that Idea Cellular will also support telco billing on Nokia Music and Nokia’s App Store.
Earlier: Nokia has partnered with Vodafone India to bring operator billing for its music service, Nokia Music Store for Vodafone customers. With this partnership, prepaid or postpaid Vodafone customers will be able to renew their subscription for Nokia’s music service on their Nokia Asha phones & Lumia Smartphone series and continue to download songs and albums from the Nokia Music Store.
Vodafone users can renew subscriptions for the Nokia Music Store at existing subscription rates: 7 days for Rs 50; 30 days for Rs. 99; and 90 days for Rs. 250. For prepaid customers, the amount will be deducted from their balance and for postpaid customers, the amount will be added to their monthly bill.
Earlier this year, Nokia had tied up with payment solution provider Oxigen to allow users to renew their Nokia music subscription for a period of one week, a month, and three months priced at Rs 57, Rs 113, and Rs 281 respectively. Apart from that, Nokia allows users to renew their Nokia Music Store accounts through credit cards and vouchers.
Speaking at Ad:Tech Bangalore in September 2012, D Shivakumar, Senior Vice President (India, Middle East, Asia), claimed that Nokia Music Store currently has 41 lakh songs in its catalog and is one of the largest music providers in the country. He also claimed that the company has digitized 70% of the songs released in the past 100 years till now.
Other developments: In July 2009, Nokia had introduced its Nokia Music Store in India and offered songs across various genres like Bollywood, Regional, Devotional, Ghazal/Sufi, Indian Classical, and Indipop from Indian labels/producers like Yash Raj Films, Universal Music, Saregama, Sony BMG, T-Series, BigMusic and regional labels like Ramaa Communication, Gitaa Cassettes and Catrack Entertainment. Almost an year later, it introduced Ovi Music Unlimited service, which allowed users to download DRM locked songs for one entire year with the purchase of select new Nokia devices and keep the music even after the completion of one year. However, at that time, there was no way to extend the subscription without purchasing a new Nokia phone.
Nokia however discontinued the service in 27 countries in January 2011, citing lack of traction and announced that it would continue to offer 12-month subscriptions only in China, India and Indonesia and 6 month subscriptions in Brazil, Turkey and South Africa. In November 2011, Nokia had introduced Nokia Music Unlimited for Series 40 Phones and the service went DRM-free a month later.