BBC Worldwide has announced that it will shutdown two of its channels, BBC Entertainment India and CBeebies, in India, reports Campaign India.
Both the channels will stop airing in India by November 30, 2012.
BBC Worldwide claimed that the Indian market remains challenging for pay TV channels and that delays in digitization and the need for channel operators to pay cable platforms for carriage made BBC Worldwide to come to the decision to shutdown the two channels. BBC Entertainment, which made its way in India when it was launched in pan-Asia in 2009, will continue to air in other Asian territories including Singapore, Hong Kong, South Korea, Malaysia, Taiwan, Thailand and CBeebies will be available in Singapore, Hong Kong, South Korea, Indonesia, Malaysia, Thailand and Philippines. BBC World News, BBC’s international news TV channel, will continue to air in India.
We feel that since BBC Entertainment catered to a niche set of audience, offering British tv series and reality show, it might have faced difficulty in monetising its programming through subscription and advertising. Also, a lot of DTH providers don’t offer the channel with standard packages, pricing it separately as an add-on/ a la carte channel.
BBC’s other India focused content services
Last year in November, BBC had announced the launch of an India edition to offer a localized news experience to its readers. The localized version provided more in-depth analysis, breaking news and business bulletins for the region, in addition to specially commissioned features and reports. BBC also offers a BBC Hindi edition, which is completely customized for India, with updated news reports. In 2010, BBC had announced the launch of its mobile site, featuring audio, text and image content targeting India’s small but apparently growing mobile Internet user base. The site also has a text version at http://m.bbchindi.com and for phones that don’t support Hindi text, there’s an image version at http://m.bbchindi.com/image.
Recently, BBC World Service launched multi-lingual local news apps including apps in Hindi and Urdu among other languages for Nokia’s Series 40 devices, including the Nokia Asha range. In June 2011, BBC Hindi had collaborated with AudioNow, a US based mobile “phone radio” distribution company to launch BBC Hindi Radio on mobile phones across US.