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500 Startups Fall 2012 Batch: WalletKit, TradeBriefs, Instamojo & gazeMetrix

Dave McClure’s 500 Startups has inducted 33 startups to the Fall 2012 batch of its accelerator program. The accelerator mentioned that this is the fifth batch overall, however it was the first batch where startups were also inducted through an open application process, rather than solely depending on the referrals it received.

The three month program started off on October 4, 2012, and will end with Demo Days scheduled to take place in Mountain View, San Francisco and NYC (New York City) in February 2013.

What does it offer? As per the company website, 500 Startups will offer up to $250,000 seed funding, a company workplace and access to more than 100 startup mentors and designers in residence. It will also offer distribution strategies for customer acquisition and access to Internet platform companies.

AngelList Partnership: The incubator mentioned that it had partnered with AngelList for the open application process and claimed that it received hundreds of applications, of which it selected eight startups for the batch.

Of the 33 startups shortlisted, 500 Startups has selected four Indian startups in the current batch. These include:

WalletKit: WalletKit is a Chennai-based company which offers a software-as-a-service (SaaS) platform allowing businesses to create, manage and distribute digital passes to mobile wallets like Apple’s Passbook and Google Wallet. These passes include boarding passes, event tickets, store cards and digital coupons among others. The company is currently in Private Beta and was founded by Kevin Rajasekaran and Ramakanth Dorai.

TradeBriefs: TradeBriefs is a Mumbai-based company which provides industry news, insights and job openings through email newsletters. The company currently offers a daily and a weekly newsletter. It claims to already have 400,000 subscribers and revenues of $120,000 last year, as indicated by the company’s AngelList listing. Founded by Sreekumar Vijaykumar.

gazeMetrix: gazeMetrix is a Delhi-based company which intends to help marketers track and measure brand presence in Internet Videos, TV streams, and public photos uploaded on social networks like Instagram, Twitter and Facebook. Last month, the company had received a grant of $25,000 from Microsoft, as the regional runner-up of the India Edition of Qualcomm Ventures QPrize competition for 2012. Founded by Deobrat Singh, Saurab Paruthi and Debayan Banerjee.

Instamojo: Instamojo is a Mumbai-based company which allows users to sell their digital creations including reports, code, documents, photos, templates, tutorials, music, and videos; or give out physical goods for free. The company claims to offer a 1-click checkout system for buyers & sellers by managing the hosting, security, payment processing and delivery of the digital goods and currently charges a flat 10% fee on each paid transaction. It had raised undisclosed amount of money from angel investors Rajan Anandan and Sunil Kalra in July 2012. Founded by Sampad Swain, Akash Gehani, and Harshad Sharma.


– Instamojo Secures Funding From 500 Startups
Dave McClure’s 500 Startups Appoints Pankaj Jain As Venture Partner For India

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