Sify Technologies Limited has launched a Sify.com social reader app on Facebook that allows users to discover and read content on Sify.com through Facebook. Features: The app allows users to read content that's available on the Sify.com portal. It also allows users to discover what their friends are reading from Sify.com, provided they are also using the app. Users can also connect and share news, expert opinions or photo galleries with their friends without having to leave their Facebook page. The app also takes care of privacy settings - in case a user does not want to share what he is reading, he can turn off social reading from within the app, and the app won't share the content read with their friends. The app also features Most Popular, Most Commented and Most recommended stories within the app. In case, a user's friend also uses the app, the stories for most popular, commented and recommended are pulled from their social circle, else they are pulled from overall Sify Social reader data. Users can also comment on stories from their Facebook IDs. Facebook users can access the Sify Social Reader from - Facebook.com/appcenter/sifysocialreader. Facebook launched social readers with friction-less sharing that enabled third party publishers to allow users to easily read and share content from within Facebook without having to visit a third-party site. However, it faced backslash from users for social reader's auto-sharing feature as many of them ended up sharing content that they didn't intend share with their network. In May 2012, Facebook introduced a…
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