Webchutney, the digital advertising agency and consulting firm, which is backed by Capital18, Network18’s investment arm, registered a profit of Rs 6.35 crore in the financial year 2011-2012, generating a revenue of Rs 21.55 crore.
Note that Network18 holds 230,410 shares of Webchutney Studios, with a 70.06% stake in the company, through its investment arms – it owns 49.42% of the shareholding through Capital18 Limited, Mauritius and 20.64% through Capital18 Fincap Private Limited, with 230,410 equity shares.
Webchutney’s clients include Airtel, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Proctor & Gamble among others.
Sidharth Rao is the CEO of Webchutney. The company had recently shuffled its leadership team: Rahul Nanda, who was previously a COO had been promoted as partner and President, mobile initiatives. Nishi Kant was made COO, West and South, while Saket Vaidya was made COO for North. Tarana Mehta had been made Chief Strategy Officer, while Meghana Bhat had taken over as Executive Creative Director.
– JuxtConsult: Webchutney also owns a 60% stake (900 equity shares) in online research firm, Juxt Consult, and 100% stake (1,000 shares) in Blue Slate Media. Juxt Consult registered a revenue of Rs 1.7 crore and a loss of Rs 37.94 lakh in FY12.
– Blue Slate Media, which runs IndiaDigitalReview* (erstwhile Alootechie.com), IndiaEducationReview, IndiaHospitalityReview and IndiaTourismReview recorded revenues of Rs 85.59 lakh and net profit of Rs 14.46 lakh. Note that Blue Slate had sold iGovernment.in to 9.9 Media in 2009.
*Disclosure: IndiaDigitalReview covers digital media and technology, and hence competes with MediaNama