wordpress blog stats
Connect with us

Hi, what are you looking for?

NetworkPlay FY12 Revenue At Rs 19.84 Crore, Net Loss Of Rs 2.88 Crore

NetworkPlay, the company which operates a digital ad network, publishes digital marketing site imediaconnection.in* and organizes Ad:Tech in India in partnership with dmg events, generated a revenue of Rs 19.84 crore, and net loss of Rs 2.88 crore in the year ended 31st March 2012. The company was backed by Capital18 and Webchutney owned till 20th March 2012, after which it was acquired by Hamburg, Germany based Gruner + Jahr which is the publishing division of German media major Bertelsmann. Webchutney still has a 4.89% stake in network Network Play, with 73 shares. According to its website, NetworkPlay operates in the brand and performance space under umbrella brands - Impact & Results. NetworkPlay "Impact" calls itself a hybrid ad-network, claiming to have exclusive alliances with top tier transactional sites and major presence in the travel category, in addition to operating in Mobile & DTH businesses with exclusive operator inventory. NetworkPlay "Results" is a Pay For Performance model operating in a hybrid format with affiliates and ad-network clubbed together. NetworkPlay was founded by a team of ex-Yahoo India employees, Rammohan Sundaram, Sunil Punjabi, Ampreet Singh and Viren Anand, and incubated in 2008. The venture was incubated by WebChutney, and funded by Capital18. The company has around 30 employees in three offices – Mumbai, Delhi and Bangalore. It was fairly late into the ad network game, after Ozone Media, Komli, Ad Magnet and a few others. Ad: Our advertising coverage is brought to you by Indiatimes *Disclosure: imediaconnection covers digital marketing, and hence competes with MediaNama

Please subscribe/login to read the full story.
Written By

Free Reads

News

The MPA has historically advocated for stronger copyright enforcement measures to combat online piracy.

News

The next-gen chip from MTIA v2 will double the on-chip SRAM size and triple the local PE storage size, revealed Meta

A Microsoft building A Microsoft building

News

The pitch was said to be part of an "AI literacy" training seminar hosted by the US Space Force back in October, 2023, The...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ