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Former RBNL Business Head To Launch Internet Radio Portal, RadioWhiskey.in

Madhukar Pandey, former head of Reliance Broadcast Network Limited (RBNL), is launching an Internet Radio portal ‘RadioWhiskey.in‘ by mid-July, reports IndianTelevision.com.

The report states that this radio portal will be a 24×7 radio station with a mix of Indian and International music but will primarily focus on Indian music. What’s interesting though is that the streaming service will apparently be available globally.

Pandey added that they are currently in talks with various music labels for licensing the content and have received electronic confirmation for the same, although he refused to divulge the name of the labels onboard at the moment. When we tried accessing the portal, we found that the site has been currently been cloaked with a landing page.

Prior to launching his own venture, Madhukar Pandey was the business head of RBNL – Central India, where he was responsible for managing the operations of Big Magic and Big FM’s network of 11 stations in Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand. He had reportedly quit RBNL last month but hadn’t revealed his future plans back then, as indicated by an Afaqs report.

Monetization: The Afaqs report also suggested that the radio portal will feature audio pop-up ads and commercial ad slots. However, it will reportedly have smaller inventory initially with 6 slots of 30 seconds each per hour.

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It’s worth noting that the Indian music industry currently follows a carrot and stick policy – they had shut down 104 online music streaming/download websites in March 2012, and had begun offering Internet Licenses for websites to stream music. However earlier this month, RadioOne.in, the website of the FM radio channel owned by Next MediaWorks and BBC Worldwide, ran in to problems with online music streaming being halted on the website, because of a delay in the receipt of Internet licenses from the PPL and Hungama, as per company claims. A notice on the RadioOne website had stated – “Streaming held up due to delay of online licenses from PPL and Hungama”. Further, the IMI had also refused to disclose rates it is charging for online licenses when we asked them.

All that being said, we are a bit curious to see what new features will RadioWhiskey.in bring in to differentiate itself from its competitors.

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