Madhukar Pandey, former head of Reliance Broadcast Network Limited (RBNL), is launching an Internet Radio portal 'RadioWhiskey.in' by mid-July, reports IndianTelevision.com. The report states that this radio portal will be a 24x7 radio station with a mix of Indian and International music but will primarily focus on Indian music. What's interesting though is that the streaming service will apparently be available globally. Pandey added that they are currently in talks with various music labels for licensing the content and have received electronic confirmation for the same, although he refused to divulge the name of the labels onboard at the moment. When we tried accessing the portal, we found that the site has been currently been cloaked with a landing page. Prior to launching his own venture, Madhukar Pandey was the business head of RBNL - Central India, where he was responsible for managing the operations of Big Magic and Big FM's network of 11 stations in Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand. He had reportedly quit RBNL last month but hadn't revealed his future plans back then, as indicated by an Afaqs report. Monetization: The Afaqs report also suggested that the radio portal will feature audio pop-up ads and commercial ad slots. However, it will reportedly have smaller inventory initially with 6 slots of 30 seconds each per hour. It's worth noting that the Indian music industry currently follows a carrot and stick policy – they had shut down 104 online music streaming/download websites in March 2012, and had begun offering Internet Licenses for websites to stream music. However earlier this month, RadioOne.in, the…
