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Rocket Internet Launches FoodPanda In India

Corrigendum below

FoodPanda, an online food ordering service owned by Rocket Internet has launched in India. FoodPanda.in is live, and a call to the company’s call center suggests that the service went live around 15-20 days ago. At present, FoodPanda lists 232 restaurants in Delhi, and as a promotional offer, is giving away free Cafe Coffee Day vouchers worth Rs 100 on every order of Rs 500 and above, and a free couples movie ticket offer of Rs 300 for every order of Rs 1000 and above. Customers are charged for delivery according to the terms determined by restaurants. We checked, and the website doesn’t list terms and conditions for restaurants and merchants. Delivery isn’t available for many locations in Delhi, and we were hard pressed to find restaurants. We found around 43 restaurants close to Greater Kailash, Delhi.

It’s worth noting that almost every single restaurant in this list accepts only Cash on Delivery:

There also appears to be a minimum order requirement: if customers don’t order the minimum amount, there is a prompt, asking them if they’ve willing to pay the difference between what they’re ordering and the minimum amount:

Competition

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FoodPanda will compete with JustEat, which launched its services in India by acquiring HungryZone. Given that JustEat lists “750+ restaurants” for takeways and table bookings, and has only expanded to Bangalore, Mumbai and Delhi, it is rather impressive for Foodpanda to already have 232 restaurants. JustEat does currently list 10,000 restaurants in seven other cities, offering reviews to visitors. Frankly, this is a business that one would have expected Zomato to launch – they have reviews and and menus, and list 33,200 restaurants. Another site in a related space is Bookurtable.

FoodPanda’s approach isn’t unexpected: Rocket Internet tends to launch and expand its businesses very aggressively. FoodPanda is currently operational in Columbia, India, Malaysia, Singapore, Thailad, Taiwan, Vietnam, Singapore and Indonesia, and it was launched in the Asian region as recently as March 2012, according to TechWireAsia. It’s a part of the Samwer Brothers’ global strategy of launching commerce related businesses. As a part of this strategy, they have launched Jabong.com in India, as well as the home furnishing sites FabFurnish and Heaven and Home. Bamarang, a copy of Fab.com, is being shut down. A report in iamwire suggests that FabFurnish and Heaven and Home are being merged.

Corrigendum: It appears that Pluggd.in had reported that FoodPanda was in stealth mode last month. We’d missed that and and had heard independently about FoodPanda from three sources. Credit is due to Pluggd.in. Our apologies.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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