Tanla Solutions, the mobile VAS solutions company, has announced that it has partnered with Research In Motion (RIM) in the Middle East to develop applications gift card solutions, using its proprietary license management solution for rights
management, in application payments and redemption.

Through the Gift Card, consumers will receive 20 apps that are bundled with the phone. BlackBerry users can access the Gift Card by scanning a QR code or through RIM’s application store, App World. This will take the user to a discovery application, hosted on the App World, where the user can see all the content available in the offer. These gifts cards will be made available to all existing and new BlackBerry customers. However it is not clear which applications the BlackBerry user is entitled to through the gift cards.

Updated License Management solution: According to Tanla, with its License Management solution, RIM has the ability to target users based on device, operator, country and pins. Tanla has added new features to its License Manager platform to include location based in-application redemption and social gaming support. Tanla had earlier launched TPAYMobile – an in-app billing service for developers of mobile games and apps, an upgraded (and apparently more open) version of its erstwhile product, License Manager.

Hyderabad-based Tanla Solutions provides telecom solutions to Mobile Operators, Handset Manufacturers, Content aggregators, ISVs, and Media companies. The company claims that it has 100 customers in 32 countries. It also provides mobile payments solutions, which according to the company, is connected with more than 100 mobile operators and processes mobile payments in over 160 countries through operator, credit/ debit card billing.

RIM has been losing its Smartphone market share in the US. However, it’s standing tall in the middle east capturing second place in the smartphone market share only falling behind Nokia. BlackBerry’s attractive service, BlackBerry Messenger (BBM), is also losing market to independent messenger app WhatsApp, which is available on all smartphone platforms including iOS, BlackBerry, Android, Symbian, and Windows Phone. RIM recently announced that it will be concentrating on providing solutions to enterprise sector.