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Innoz Raises Funding From Seedfund; Partners, Active Users, Revenue & Monetization

Innoz, a company that offers mobile search, primarily through SMS, has raised series-A funding from Seedfund, in return of a minority stake. The exact amount of the funding has not been disclosed. Innoz offers an on demand search service on the short code, 55444. The service that started as SMSGyan, has now been rechristened as '55444', as it's available on all major Indian telcos through the same short-code, according to the company. Innoz plans to focus on building this brand property further, going beyond the operator,  and partnering with other players in the internet and mobile business, following the funding. - Service offering - Innoz claims to offer more than 100 different services on the 55444 short-code platform across text search, deals, eating out, cricket scores, train time table, video and picture search and others, and has partnerships with Wikipedia, Wolfram Alpha, Snapdeal, Justeat, DreamCricket and other players. Some of the services are region specific. According to Deepak Ravindran, CEO and co-founder of Innoz, the company is a good data mining platform for partners, since partners can convert queries to leads, and get insights. The service is offered as a pay per search service and a subscription based service. Innoz charges a non-premium rate of Re 1 per SMS query for pay per search and also offers weekly and monthly subscription plans with unlimited queries at Rs 30/month. - Revenue & Monetization- According to Ravindran, the company clocked a revenue of Rs 6 crore in the last financial year, and that more…

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