wordpress blog stats
Connect with us

Hi, what are you looking for?

I Wish Satyamev Jayate Was A Social Movement Backed By TV – Mahesh Murthy

Mahesh Murthy is Managing Partner at Seedfund, and Founder & CEO of Pinstorm. In this post, he shares his views on the television show, Satyamev Jayate, and the need to make it relevant at a larger level, leveraging the digital medium. This post originally appeared on 7th May, on his Facebook wall.

I wish Satyamev Jayate was a social movement backed by TV every week. As opposed to a TV show backed by some social. Yesterday, it had 5 or 7 of the top 10 trends on Twitter – and over 6 lakh people joined the Facebook group. Today? Not even one trend on Twitter. And barely 1% or 1.5% engagement per post on Facebook.

Are we just going to see some spurts of action before the show each Sunday? Is that all the social change we deserve?

It’s an amazing idea, this show, Aamir Khan. But could you make it real, and more social? I know that TV makes you the big bucks, and this doesn’t. Yet.

But this is where the real change can come alive and make a real difference. Don’t get me wrong – I think it’s great that you shone a light on female infanticide – like no one did before, with any such sort of impact.

But the action we all can be part of against killing the girl child can’t be limited to sending SMSes to the Rajasthan government to institute fast track courts for cases that happened 8 years ago. What about the others states and union territories in India, and the crimes that happen there – and the ones that are happening today all over? How can you offer knowledge, choices, options that are relevant today – especially after you raise the issues with such conviction on TV?

Sure you can’t cover all this on TV – but certainly you can be more informative here, on your Fb page. But you aren’t. And your site http://satyamevjayate.in/ can do more. But it doesn’t. Your Facebook page is just an ad for the show, as is your website. Surely that can’t be the big picture – just using digital to increase ratings and ad revenues for the TV show? That’s somehow getting it the wrong way around, isn’t it?

Advertisement. Scroll to continue reading.

Look, Sir. You’ve made your money here. Completely deserved it, in fact. Now – and this won’t take any large amount of money – could you use this medium right here to tell people about real action they can take? The real change they can instigate and accomplish? Make THIS place the fulcrum – and then let TV be a summary of work every Sunday?

Else all of this outrage on female infanticide will be forgotten in a week.

Because next week you’ll bring us some other evil. And then another. And so on.

And we’ll just continue to be benumbed spectators, like we were, before the show, doing nothing.

The only difference being that we sit in front of the channel and help Star TV sell more ads against our eyeballs.

Surely the girl child – and the causes to come – deserve more.

Advertisement. Scroll to continue reading.

(c) 2012 Mahesh Murthy. The views expressed above are those of the author, and not necessarily representative of the views of MediaNama.com.

Written By

Free Reads

News

Vaishnaw's remarks come a day after Google removed apps belonging to Matrimony.com, Info Edge (Naukri and 99 Acres), Shaadi.com, Altt, Truly Madly, Stage, Quack...

News

Paytm has started distancing itself from PPBL in light of the current negative spotlight on PPBL.

News

The move can be seen as an attempt by Paytm to distance itself from the troubled Paytm Payments Bank, which has been significantly restricted...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ