wordpress blog stats
Connect with us

Hi, what are you looking for?

LinkedIn India Has 14M Registered Users; Generated 149M Business Leads

At its first B2B event in India, professional networking site, LinkedIn, informed that it has close to 14 million registered users from India, out of which 7 million are active users. LinkedIn India also claims to have generated business leads in the range of 149 million in 2011.

On Competitors: When we asked about competitors like Naukri and the recent entry of government bodies like AICTE into job portals, LinkedIn’s Olivier Legrand, (Senior Director – Marketing Solutions, APAC), responded that LinkedIn does not see them as a competitor since it’s just a network for professionals which also happens to provide features like applying for a job for users looking for them and a huge database of frequently updated resumes for employers.

On Mobile: Mobile visits on LinkedIn increased three-fold since the launch of the LinkedIn iPhone app, although LinkedIn did not reveal the number of visits. LinkedIn does not have any iPad specific app as of yet, but it sees a lot of its traffic from the tablet.

Revenue Breakup: Hiring Solutions contributed about $261 million, Marketing Solutions contributed about $156 million, and Premium Subscriptions contributed about $106 million to overall growth in 2011.

On Relevance for B2B: David Meerman Scott, an American Marketing Strategist said that LinkedIn outdoes Facebook by 4% and Twitter by 7% when it comes to B2B, according to survey by HubSpot clients [updated]. And this is because LinkedIn is the only social network for professionals which highly emphasizes on relevance, according to him.

User segments: More than 70% of Linkedin’s users are IT professionals. When we asked  whether the company is targeting professional from other sectors, Dhiman Mukherji, Director, Marketing Solutions responded that Linkedin currently does not have any dedicated marketing plans targeting particular segments, and all its growth has been organic via word of mouth.

Other Highlights

– LinkedIn claims to have served about 4 Billion search queries and gathered more than 2 Billion Network updates, in the year 2011.

–  There are over 300,000 publishers contributing for LinkedIn Today and more than 50,000 developers are making use of LinkedIn API.

– Linkedin now operates in 17 languages and has more than 2 Million active company profiles.

LinkedIn Opens Its First Overseas Development Center in Bengaluru
LinkedIn India Crosses 10M Registered Users; Should Job Portals Worry?

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....


By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...


By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...


By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...


This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like


While these steps by the social media platform could improve the safety of children online, some of the updates will only be rolled out...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ