At its first B2B event in India, professional networking site, LinkedIn, informed that it has close to 14 million registered users from India, out of which 7 million are active users. LinkedIn India also claims to have generated business leads in the range of 149 million in 2011.
On Competitors: When we asked about competitors like Naukri and the recent entry of government bodies like AICTE into job portals, LinkedIn’s Olivier Legrand, (Senior Director – Marketing Solutions, APAC), responded that LinkedIn does not see them as a competitor since it’s just a network for professionals which also happens to provide features like applying for a job for users looking for them and a huge database of frequently updated resumes for employers.
On Mobile: Mobile visits on LinkedIn increased three-fold since the launch of the LinkedIn iPhone app, although LinkedIn did not reveal the number of visits. LinkedIn does not have any iPad specific app as of yet, but it sees a lot of its traffic from the tablet.
Revenue Breakup: Hiring Solutions contributed about $261 million, Marketing Solutions contributed about $156 million, and Premium Subscriptions contributed about $106 million to overall growth in 2011.
On Relevance for B2B: David Meerman Scott, an American Marketing Strategist said that LinkedIn outdoes Facebook by 4% and Twitter by 7% when it comes to B2B, according to survey by HubSpot clients [updated]. And this is because LinkedIn is the only social network for professionals which highly emphasizes on relevance, according to him.
User segments: More than 70% of Linkedin’s users are IT professionals. When we asked whether the company is targeting professional from other sectors, Dhiman Mukherji, Director, Marketing Solutions responded that Linkedin currently does not have any dedicated marketing plans targeting particular segments, and all its growth has been organic via word of mouth.
– LinkedIn claims to have served about 4 Billion search queries and gathered more than 2 Billion Network updates, in the year 2011.
– There are over 300,000 publishers contributing for LinkedIn Today and more than 50,000 developers are making use of LinkedIn API.
– Linkedin now operates in 17 languages and has more than 2 Million active company profiles.