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Adobe India Opens An Online Store

Adobe India has launched an online store, coinciding with the unveiling of its Creative Suite 6 product suite and Creative Cloud offerings (hat tip: @AshuMittal). The store is serviced and operated by Digital River, an Adobe approved e-commerce reseller and currently offers Adobe’s family of software products including Photoshop family, Acrobat family, Dreamweaver and Illustrator among others. At the time of writing this article, the store also offered the latest Creative Suite 6 product suite for pre-order.

How does the store work? What’s interesting about this online store is the way it works. After the purchase, the software is made available for digital download, rather than sending a physical copy of the product.

How it works is that after processing the payment, Adobe (rather Digital River) sends a order confirmation email with the product’s serial number and  a ‘Begin Download’ button, through which users can download the purchased software. Users can also resume download or re-download any of their purchased products for 30 days from the day of purchase, by heading over to the ‘My Orders‘ page. That being said, Adobe does note that physical products will be made available in the near future.

Pricing Structure: Another interesting aspect of this online store is the pricing structure of Adobe products. Users can either purchase the software at full price or just upgrade to the newer version, which could work out to be significantly cheaper to the existing users. Sadly, the site currently accepts payments only through credit cards, although Adobe notes that other local payment methods including Cash On Delivery (COD) will be supported in the near future. There is a 30-day refund policy and the prices are inclusive of custom fees, import fees and sales tax.

Similar Developments: In January 2012, Nokia India had tied up with Indiatimes* to launch an online store. Following this, Samsung India had launched its own online store called Samsung eStore. Footwear major Liberty Group had also launched an online store called Liberty Shoes Online and yesterday, Infiniti Retail Ltd, the wholly owned subsidiary of Tata Sons, which runs the multi-brand electronics store chain Croma, had launched an online version of its property at cromaretail.com.

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