DigiVive, a B2B mobile value added services company which offers mobile TV and video on demand services by partnering with operators, has launched a new operator agnostic mobile TV app, nexGTv, which allows users to watch live television channels and video on demand on their mobile phones over 2G, 3G and Wifi networks. It looks that the company has partnered with MobiWorld Media's SPB TV to essentially offer a rebranded version of the latter's mobile TV solution. Switch to 'over the top' from being a white labelled service? Interestingly, the company clearly mentions that all content is available free of charge and that only data charges apply. We wonder why a company which had a subscription based service has switched to a free model for smartphones. It might be possible that the move is for gaining initial traction. But then it also eliminates the operator's share from subscription, routing the service through app stores. Also, with this launch the company will now compete with other mobile and internet TV services including Zee's recently launched Ditto TV, PK Online's Hello TV, Geodesic's Mundu TV, Zenga TV and A2Media’s iStream.com. So now there are quite a few number of players in the off-deck mobile tv and VOD space in the Indian market. What Does It Offer? The app claims to offers more than 50 national and regional channels span across various genres like News, Entertainment, Devotional, Music and Movies including Star TV network's bouquet of channels, Aaj Tak, DD, India TV, CNEB, Fashion One, Aastha, Headlines Today, NDTV 24X7, NDTV…
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