DigiVive, a B2B mobile value added services company which offers mobile TV and video on demand services by partnering with operators, has launched a new operator agnostic mobile TV app, nexGTv, which allows users to watch live television channels and video on demand on their mobile phones over 2G, 3G and Wifi networks. It looks that the company has partnered with MobiWorld Media's SPB TV to essentially offer a rebranded version of the latter's mobile TV solution. Switch to 'over the top' from being a white labelled service? Interestingly, the company clearly mentions that all content is available free of charge and that only data charges apply. We wonder why a company which had a subscription based service has switched to a free model for smartphones. It might be possible that the move is for gaining initial traction. But then it also eliminates the operator's…
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