A decline in SMS as a percentage of revenues appears to have pushed down the share of non-voice revenues for Bharti Airtel's mobile operations in India. Non voice revenues (Data, VAS, SMS) in India declined for yet another quarter to 14.27% of total, down for the third consecutive quarter. Non voice revenues were 14.5% in the previous quarter, 14.6% the quarter before that, and at their peak at 15% for the quarter ending 31st March 2011. SMS as a percentage of mobile revenues declined to 9% from 9.48% the previous quarter. So, for yet another quarter, Airtel's voice business is being outpaced by its non-voice business. Last quarter, Airtel had said that it was yet to fully implement the TRAI directive on Activation of VAS Services, which requires the explicit consent of the customer. The quarterly report only states the terms of the TRAI directive, and makes no mention of whether the company has implemented the directive or not. The directive came into effect on August 4, 2011. Group Financials The consolidated revenues for the quarter were Rs 18477 crore, up 17.1% over the previous year, and up significantly from Rs 17276 crore the last quarter. India and South Asia revenue increased by 12.1%. EBITDA margins for the quarter were up to 32.2%, and net profit was down to Rs 1011 crore, compared with Rs 1303 crore for the same quarter last fiscal, and marginally lower than the Rs 1027 crore reported last fiscal. This is largely due to the 3G…
