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9XM and Hungama Launch A Bollywood Music Store And Radio

Hungama.com has tied up with the Bollywood music channel 9XM to launch an online Bollywood music store at 9XM.Hungama.com and 9XM Radio featuring Bollywood Songs, celebrity interviews, anecdotes from 9XM's characters, and Bollywood caller tunes, reports Indiantelevision.com.Both the services will be available across web, WAP and IVR platforms, and like with other tie-ups between music aggregators and radio channels, probably be promoted on television. Remember that Hungama.com also promotes music on Tata Sky DTH. Music Store: Users will be able to preview and download full-length Bollywood music tracks from over 100,000 songs across various genres. The store will also offer movie trailers, wallpapers and videos of 9XM's animated characters like Bade- Chote, Bheegi Billi, Beetel Nuts and others. The difference between the Hungama.com store and this one is that Hungama.com features music in other languages, while this appears to primarily have Bollywood music, thus in line with 9XM's music. Pricing: The website currently offers three different packages: Single download pack, costing Rs 10, which allows you to download a single song or video; Value pack, costing Rs 20, which allows you to download four songs or videos; and Super value pack, costing Rs 99 per month, which offers you unlimited downloads. Payment modes include credit cards, debit cards and netbanking. Music tracks and videos bought under single download and value pack plans are DRM free whereas music and videos under the unlimited plan are DRM locked. Also, mobile wallpapers and ringtones purchased under any of the three plans (single download, value pack, unlimited downloads) can be downloaded only…

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