The Indian telecom regulator TRAI, in its latest directive on SMS based media services, has expanded the categories included as 'transactional messages' and exempted them from the 100 SMS limit; two key changes: 1. Transactional message sending entities are allowed to send Transactional messages without registering as telemarketer with TRAI, though they will have to enter into a standard agreement with their Access providers for obtaining any telecom resources and has exempted the transactional message sending entities from the limit of 100 SMS per day per SIM. 2. The following categories are being treated as transactional messages: (i) information sent by e-commerce agencies in response to ecommerce transactions made by their customers; (ii) information sent by a company or a firm or depository participant registered with Securities and Exchange Board of India (SEBI) or Insurance Regulatory Development Authority (IRDA) or Association of Mutual Funds in India (AMFI) or National Commodity & Derivative Exchange Ltd. (NCDEX) or Multi Commodity Exchange of India Ltd. (MCX) to its clients pertaining to the account of the client; (iii) information sent by a registered company to its employees or agents or to its customers pertaining to services or goods to be delivered to such customers; A couple of things to note: 1. E-commerce: The information that e-commerce companies can send can only be related to transactions made by the customers and cannot be promotional in nature. 2. Brokerages: the information that can be sent by brokerages, insurance agencies, mutual funds etc is loosely defined. It…
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TRAI’s SMS License Raj: Expands Telemarketer Definition To Include E-commerce, Brokers, Insurance & More
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