It appears as if the Telecom Regulatory Authority of India is accepting submissions from businesses who want the 100+ SMS per day limit removed. The Internet and Mobile Association of India has sent an email to its members (some of whom sent us a copy), stating that “At a meeting with IAMAI, we were specifically told that all clearance would be given on a case -to-case basis after due scrutiny by TRAI.”

The IAMAI, the email claims, has submitted 20 user cases and 100 companies’ names for clearance, but they’ve not been able to cover all businesses, and “it is always better if the companies themselves write to the TRAI directly.

In the spirit of that suggestion, and hoping that more and more companies can send their requests to the TRAI, to be allowed to legitimately operate their SMS services, we’re uploading the document that the IAMAI has sent along-with that email. If you want them to consider your service for approval, fill up the form, and send them a hardcopy.

Download the template here, fill it up, and mail it to J Ravi, Advisor, QoS, TRAI, at or Telecom Regulatory Authority of India, Mahanagar Doorsanchar Bhawan, (Next to Zakir Hussain College), Jawaharlal Nehru Marg, New Delhi- 110002

Do cc us a copy of your mail to TRAI, and we’ll create a public list of sites that have requested approval. We would like to update it with the response you have received.

For more on SMS Spam guidelines check our SMS Spam tag.