Bubble Motion has announced that a voice blogging service has touched the 1 million mark on Reliance Network. Apart from Reliance, Bubbly is also available on Airtel and Vodafone. Bubble Motion is also a social networking feature – the ‘like’ option to its voice service, allowing users to “like” updates, and hence forward SMS notifications to their friends to share updates.
This is a ploy typically adopted by online services, wherein they ask users to invite others, or allow them to share the content with others. A SMS notification sent to a ‘friend’ offers the opportunity for Bubbly to sign up more users, and perhaps get more people to listen to voice blogs. It could also help increase the frequency of consumption. The problem for someone like me, though, is that this just increases the number of unsolicited SMS’ a user would get. Just because a friend is sending it, doesn’t mean that it isn’t unsolicited.
Earlier this year Bubble Motion raised $10 million in a funding round led by SingTel’s VC arm SingTel Innov8, with participation from Singapore’s Infocomm Investments and existing investors Sequoia Capital, Palomar Ventures, and NGC with an intent to expand into new markets and mobile platforms including new operator networks, the mobile Web and smartphone applications.