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Games2Win Raises $6M; Targets iPhone, Android Apps; Financials

With an eye on monetizing its portfolio of flash based online games on mobile devices, Alok Kejriwal's Games2Win has raised a follow-on investment of $6 million from returning investors Clearstone Venture Partners and Silicon Valley Bank. The company has a portfolio of over 400 games, which it claims are played by 20 million unique users every month - 15-25% coming from the US, and 15-25% from the EU, and 30% is from BRIC markets - citing Comscore data, and has been focusing on a mix of Indian and international markets. Speaking with MediaNama, Kejriwal said that they'll try and convert this portfolio of games into iPhone and Android games, and look for a switch in their model from advertising to consumer-pay. On current performance, Kejriwal said that piracy has helped distribution, which they've tried to monetize with Inviziads "We've used those games in a way that we've never spent on marketing. Piracy played a big part for us, with Inviziads. 10000 sites beyond our 3 sites - games2win.com, gangofgamers.com and chimpoo (for kids) have deployed our games." There were failures as well. Games2Win attempted to active on-ground gaming with "Temple of Seven", a group of Indian games that they backed for taking part in on-ground events, but this failed to take off. They also failed in the Massively Multiplayer Online Game space, with a racing game. Taking an apparent pot-shot at Zapak, Kejriwal says that "MMOG in India is a bad idea, and anything do with cafes is a third…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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