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Updated: Online, Mobile & Media Partners For ICC Cricket World Cup 2011

Update: Vodafone Essar has tied up with broadcaster ESPN Star Sports for live streaming of the ICC World Cup matches on mobile phones.

With just 10 days to go for the ICC Cricket World Cup 2011 in India, we’ve compiled a list of official partners for the tournament – i.e., who has placed big bets on rights for the 42 day tournament – and also give you a sense of who to partner with, if need be. The ICC has shared the following information with MediaNama:

Broadcast and Online Rights

– Official Broadcaster: ESPN STAR Sports
– Official Online Portal: Yahoo
– Web Streaming (India and Middle East):India is on espnstar.com; Middle East rights are with Arab Digital Distribution. Streaming for the rest of the world varies from Territory to Territory as this right is bundled along with the Broadcast Rights.
– Official Online Archive: ICC own the archives, while ESPN STAR Sports manages the archives for the ICC
– Official Ticketing Partner: Kyzoonga.com
– Official Radio Partner: In India it is All India Radio and BIG 92.7 FM. There are various other partners around the world

Mobile Rights

– Official Mobile Portal / WAP Site: Reliance Mobile
– Official Mobile Streaming: Is a part of the broadcast rights, and is sold territory by territory
– Official Mobile App: Reliance Mobile
– Official SMS, MMS Partner: Reliance Mobile

– Official Mobile Game: Jump Games
– Official Online and PC Game: Zapak

In case some of these rights are licensed forward, or you have more information on who is powering some of the digital services, please do send us an update at nikhil@medianama.com

Note: We’re doing an overview of the ICC Cricket World Cup’s Broadcast, Online and Mobile coverage Guidelines next

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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